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PRIMEDIA@HOME is South Africa’s leading partner in direct-to-consumer marketing and promotions, targeting defined audiences with maximum precision.
PRIMEDIA@HOME is at the forefront of innovation. As part of the Primedia Group, and with over 40 years of industry leadership, we have the resources and insights to build and develop effective and holistic consumer campaigns.
Our scientifically planned brand and product communications and creatively inspired consumer promotions deliver high response, high impact results.
Our national footprint includes 3 regional offices and over 34 distribution outlets throughout Southern Africa, covering South Africa and neighbouring countries.
Featured Case Study: GCIS Photo Story – Public Mobilisation
The effectiveness of the campaign was driven by the timing, location, execution and management of the promotion.
The campaign's success wan evident in the 15 000 magazines that were distributed, and the introduction of 16 000 people to Photo Story – meeting the objectives of the campaign and distributing the material to people from all walks of life.
The campaign's success wan evident in the 15 000 magazines that were distributed, and the introduction of 16 000 people to Photo Story – meeting the objectives of the campaign and distributing the material to people from all walks of life.
As an accredited member of the Direct Marketing Association of South Africa, PRIMEDIA@HOME is committed to sharing and driving industry best practices.