Research
Scientific planning is a core component of the campaign cycle. Syndicated industry research, Primedia database information, and PRIMEDIA@HOME’s unique Marketscan® system combine to provide unmatched planning capabilities.
PRIMEDIA@HOME’s proprietary market identification tool, Marketscan®, is a comprehensive national database of Southern African suburbia enriched and overlaid with various tiers of demographic and market information.
This system pinpoints specific target markets in suburban areas, at schools, traffic intersections and shopping centres, highlighting accurate and identifiable distribution areas for advertising and marketing material, such as leaflets and samples.
Campaign development
Once target audiences have been clearly defined, direct-to-consumer campaigns and promotions are developed to meet client’s
objectives.
Timeous delivery is a crucial variable in the execution of effective communications campaigns. PRIMEDIA@HOME’s dedicated account management teams are focused on delivering efficient, time sensitive solutions.
Project activation and control
With our vast network of branches within South Africa and beyond, campaigns may be implemented on a local, regional or national basis.
Bespoke planning documentation, standardised systems and dedicated teams ensure the uniformity of promotional elements and brand consistency in the roll out of promotional campaigns. While stringent procedural and operational controls ensure the effective management and delivery of advertising communications.
PRIMEDIA@HOME’s custom designed Fleet Management system incorporates the latest technologies to ensure secure and streamlined delivery of all advertising material.
Campaign development
Fresh, below-the-line ideas are our business. We offer a one-stop solution to clients seeking creative and innovative ways to reach their desired market.
Brands-in-hands. We make brands more accessible by placing the product in the hand of the consumer and educating them on the benefits.
Working with the senses. We understand the benefits of using taste, smell, touch, sight and hearing to effectively communicate key messages to consumers, providing a ‘sensory bouquet’ around their brand experience, making it a memorable one.
Immediate response. We activate brand and product campaigns that ignite an immediate reaction from consumers, in exchange for immediate product feedback to client.
Getting results
Beyond conventional advertising, brands must connect emotionally with their target market in order to develop a loyal relationship. ‘Face-to-face’ educational interaction equates to brand messages being better understood and experienced and ultimately influencing purchasing decisions.