Primedia@Home Builds A Rope Of Hope On Bandana Day

PRIMEDIA@HOME, South Africa’s leader in direct to home marketing, pledged its support to the The Sunflower Fund’s National Bandana Day on 14 October, by purchasing bandanas and taking part in its Rope of Hope campaign.

National Bandana Day pays tribute to those suffering from Leukaemia and other life-threatening blood disorders.

This year, The Sunflower Fund encouraged corporates to purchase bandanas and tie them together to create a Rope of Hope. Every participating company’s rope was draped inside the Cedar Square Shopping Centre to generate awareness about Leukaemia, before being sewn together to create colourful duvet covers. The duvet covers will be donated to children’s cancer wards.

PRIMEDIA@HOME supports this worthwhile cause that contributes towards creating hope and making children’s stays in hospital a little brighter,” says Warwick Corder, Chief Executive Officer of PRIMEDIA@HOME.

About PRIMEDIA@HOME

Founded in 1966, PRIMEDIA@HOME is the undisputed leader in the field of direct to home marketing. Distributing both advertising material and samples to specific target markets and communities countrywide, PRIMEDIA@HOME's extensive databases enable distribution solutions that reach pinpointed markets minimising waste and reducing cost. PRIMEDIA@HOME provides accurate, tailored direct media solutions through an extensive national network. For more information, visit www.primehome.co.za