Primedia@Home’s Vikesh Roopchand Appointed Dma Director

Vikesh Roopchand, PRIMEDIA@HOME’s General Manager of Business Development, was recently appointed to the Board of Directors of the Direct Marketing Association of South Africa (DMA).

The appointment follows Vikesh’s solid marketing background and extensive exposure and experience in precision marketing. Vikesh took up a post with South Africa’s leader in precision marketing, PRIMEDIA@HOME, in 2000 as Regional Sales Manager. He was promoted to General Manager of Business Development in 2007.

“Vikesh’s strong entrepreneurial focus and an acute understanding of business acumen will ensure his effective and capable representation of PRIMEDIA@HOME and the marketing industry a Director of the DMA,” says Melvin Chagonda, Chief Executive Officer. 

“We are extremely proud of his accomplishment,” Chagonda concludes.

Founded in 1966, PRIMEDIA@HOME is the undisputed leader in the field of direct marketing and product activation promotions. Distributing both advertising material and samples to specific target markets and communities countrywide, PRIMEDIA@HOME's extensive data bases enable distribution solutions that reach pinpointed markets minimising waste and reducing cost. PRIMEDIA@HOME provides accurate, tailored direct media solutions through an extensive national network. For more information, visit www.primehome.co.za