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In order to engage consumers in this new media-driven world, marketers need to segment their consumers and identify relevant engagement points for interactive and educational brand development.

Brands need to establish connection points between products and consumers by relating to their lifestyle and media interests. PrimeActivation services enable brands to connect, influence and tactically engage with target consumers.

Our multi-dimensional campaigns build on our associations throughout the Primedia Group network.

Nedbank Employees’ VIP Excursion, 2008

DStv corporate canteen campaign 2008

Virgin Mobile corporate canteen campaign, 2008

AA Corporate Canteens, May 2008

Download the PrimeActivation
info sheet here (2 MB)